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Starting digital

Digital approach has now become the popular stream where every business is stepping into the new strategy to build a high competitive strength. To increase the customers as well as to make the business a supreme, starting digital is the leading way to foster the business.

The extraordinary development of digitization has gained the attention of every entrepreneur who aims to grow his business.
Kosovo is in its best moments for further development of this field. Within a few years, the awareness of the importance of digitization for businesses and the benefits come from it have grown substantially.

A more detailed explanation of the state of affairs of entrepreneurship in general and digitization in particular was the subject of Round-table called by the American Chamber of Commerce in Kosovo, on the topic: Starting Digital with Arianit Fazliu – “Kutia” and Mentor Latifi- “Sutherland”.

Considered a very informative meeting, this Roundtable highlighted some of the most important issues that entrepreneurs in Kosovo face in terms of digital business.

Arianit Fazliu, gave detailed answers about the route “Kutia” has done since the beginning of its journey until today.

We started our company together with my partner Faton Selishta, in 2013, after working for 4 years in a local company. As we were both out of work, we were in doubt whether we would operate as freelancers or form a small team where we could provide customer service. So we started our business with local clients and over the years we managed to get out of local bounds.  To this point, we have implemented projects for different companies here and abroad. “Kutia” now consists of 21 workers in its team. The strategy of the company is to start product development within two years because we think this is the future of every technology business.”

American Chamber of Commerce Kosovo

Although digitization has found Kosovo well prepared for people who have achieved great development over a short period of time, it is sad to see that those who practice this activity are moving out of our country as better material conditions are offered.

Let’s not forget the fact that until recently people were focused only on economic and legal directions and IT education was barely a choice. Apart from academic education, Kosovo doesn’t offer anything very efficient in preparing new staff in this field.

“The digital world has found few people prepared. Our generation has managed to enter this world and develop despite challenges. However, what should concern us is what will happen next? Do we have enough people who will benefit from this digital world more? I think it is time for us to equip younger generations with vocational education and not just academic education, because theoretical training alone is not sufficient as long as practical training is at a low level.”

To change this situation and contribute to the provision of youth vocational education in the field, Arianit unveiled the newest Kutia’s project that will have a major impact on youth education and development in the IT field.

During this round-table important issues were addressed such as: the products development and the challenges encountered in this process, project financing, and the role of government in the development of digitization and what it offers for Kosovo entrepreneurship.

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